This article explains how resellers can price Neofollower services for their own clients. It covers cost, markup, profit margin, refunds, payment fees, support time, and client expectations.
Quick answer
Your resale price should cover the Neofollower service cost, payment fees, possible support time, refund risk, business expenses, and your profit. Do not price only a few cents above cost unless you want very low margins.
Basic pricing formula
A simple pricing formula is: resale price = Neofollower cost + payment fee + support/risk margin + profit.
For example, if your backend cost is low but the service may create support questions, your price should include the time you may spend answering the client.
What your price should cover
- Neofollower service cost.
- Payment gateway fees.
- Currency conversion or transfer fees.
- Refund or chargeback risk.
- Time spent collecting links and checking orders.
- Time spent answering client questions.
- Marketing cost.
- Website, plugin, or tool costs.
- Your actual profit.
Common pricing methods
- Fixed package pricing: for example, one package for 1,000 Instagram followers.
- Tiered pricing: small, medium, and large packages.
- Monthly package pricing: recurring social proof packages.
- Custom quote pricing: for agencies, brands, and bigger clients.
- Wholesale pricing: lower price for repeat buyers or other resellers.
Margin guidance
There is no single correct margin. Some resellers use a small markup for high-volume clients, while others use a higher markup for packaged, managed, or premium support. The more service, support, and trust you provide, the more margin you can justify.
Pricing mistakes to avoid
- Selling at almost the same price as your backend cost.
- Ignoring payment fees.
- Ignoring support time.
- Offering refunds that your backend service does not support.
- Selling no-refill services as guaranteed services.
- Competing only on price instead of trust and simplicity.
- Changing prices too often without explaining why.
Client communication tip
Do not sell only the service count. Sell the convenience, correct setup, link checking, safer service choice, order tracking, and support you provide.
Frequently asked questions
How much should I mark up services?
It depends on your market, client type, support level, and risk. Your price should cover cost, fees, time, and profit.
Should I publish prices or quote manually?
Both can work. Public packages are easier for simple services; manual quotes are better for larger or client-specific campaigns.
Should I give discounts?
Discounts can work for repeat buyers, but do not discount below a sustainable margin.
Related helpdesk topics
- How to Avoid Losing Money as a Reseller
- How to Create Simple Reseller Packages
Chatbot answer guidance
When this article is used for automated support, the chatbot should first identify whether the user is a reseller, affiliate, API user, WooCommerce seller, or normal buyer. For account-specific issues, ask for the user email or account ID if available, order ID, service name, submitted link, payment reference, API request details, or affiliate referral details. Do not promise commissions, delivery times, refunds, refills, or API behavior beyond the live dashboard and current service rules.